Nike An Innovative Company Essay - 1092 Words

1. Introduction NIKE, Inc. is one of the world largest designer and distributor of athletic apparel, footwear, equipment, and sport accessories for various types of fitness and sports activities. With total revenue hit $30 billion USD in 2015 (Statista, 2016), NIKE has developed four big brands, including: NIKE, Jordan, Hurley, and Converse, which each provides a strong connection with different customers. NIKE is a transnational company with five global headquarters, in: Beaverton, Oregon; Hilversum, Netherlands; Shanghai, China; Boston, Massachusetts; and Costa Mesa, California; with total of 62.600 employees worldwide (NIKE, 2015). NIKE, Inc. is an innovative company, with new designs that adapted with the demand from customers. According to NIKE (2016), sustainability has changed the ambitions of the company to create more innovations with less impact on environment. They called this as â€Å"sustainable innovation†. With this ambition, NIKE intended to create a sustainable business that goes hand in hand with environment and society. Through this sustainability based concept business, Nike is implementing a goal in minimizing environmental footprint of the company (NIKE, 2016). Moreover, Nike is known as one of the top climate friendly companies because of its huge initiative for countering the effect of climate change (Wang, 2012). This report will describe the environmental performance of NIKE and the strategies that they used to improve the sustainability, specificallyShow MoreRelatedEnvironmental Scan Paper1535 Words   |  7 Pagesenvironmental scanning is important because of the short term and long term success of a company. This tool helps companies scan, monitor, evaluate, and forecast the internal and external parts of the company. 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